Why do I need a web presence?

Clearly there are numerous reasons why even the smallest of businesses can benefit from a Web presence, but here are five key considerations:

• Visibility: With more and more consumers logging onto the Web to research products and services, if they are going to find your business, your business needs to be on the Web.


• Reach: With a Web site, you are no longer limited to a customer base that is in physical proximity to your shop. Your place of business may be in Boston, but your customers can be in Bangkok.


• Customer service: When customers can log onto your Web site and easily find the information they want—when they want it—their satisfaction increases.


• Competition: A professional looking Web site can level the playing field for smaller companies trying to compete against larger enterprises. It’s also a way to stay in the game; even if people can’t find you on the Web chances are they can find your competitors.


• Credibility: When you can point customers, partners, even potential employees or investors to a Web site, it tells them you are a serious business.